{"id":196913,"date":"2022-04-25T08:06:42","date_gmt":"2022-04-25T06:06:42","guid":{"rendered":"https:\/\/marcwiner.com\/?page_id=196913"},"modified":"2026-10-31T17:08:35","modified_gmt":"2026-10-31T16:08:35","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/marcwiner.com\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\n<h3>Programatick\u00e1 reklama Mediavine (verze 1.1)<\/h3>\n<p>Tento web spolupracuje se spole\u010dnost\u00ed Mediavine, kter\u00e1 spravuje reklamy t\u0159et\u00edch stran zobrazovan\u00e9 na webu na z\u00e1klad\u011b va\u0161ich z\u00e1jm\u016f. Spole\u010dnost Mediavine p\u0159i va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b webu zobrazuje obsah a reklamy a m\u016f\u017ee p\u0159itom pou\u017e\u00edvat soubory cookie prvn\u00ed i t\u0159et\u00ed strany. Soubor cookie je mal\u00fd textov\u00fd soubor, kter\u00fd webov\u00fd server odes\u00edl\u00e1 do va\u0161eho po\u010d\u00edta\u010de nebo mobiln\u00edho za\u0159\u00edzen\u00ed (v t\u011bchto z\u00e1sad\u00e1ch ozna\u010dovan\u00e9ho jako \u201eza\u0159\u00edzen\u00ed\u201c), aby si web mohl zapamatovat ur\u010dit\u00e9 informace o va\u0161em prohl\u00ed\u017een\u00ed webu.<\/ p>\n<p>Soubory cookie prvn\u00ed strany vytv\u00e1\u0159\u00ed web, kter\u00fd nav\u0161t\u011bvujete. Soubory cookie t\u0159et\u00edch stran se \u010dasto pou\u017e\u00edvaj\u00ed pro behavior\u00e1ln\u00ed reklamu a anal\u00fdzu a vytv\u00e1\u0159\u00ed je jin\u00e1 dom\u00e9na ne\u017e dom\u00e9na webu, kter\u00fd nav\u0161t\u011bvujete. Na webu mohou b\u00fdt um\u00edst\u011bny soubory cookie t\u0159et\u00edch stran, webov\u00e9 maj\u00e1ky, pixely, zna\u010dky a dal\u0161\u00ed podobn\u00e9 technologie (souhrnn\u011b \u201ezna\u010dky\u201c), kter\u00e9 sleduj\u00ed interakce s reklamn\u00edm obsahem a slou\u017e\u00ed k c\u00edlen\u00ed a optimalizaci reklamy. Ka\u017ed\u00fd internetov\u00fd prohl\u00ed\u017ee\u010d nab\u00edz\u00ed funkci, kter\u00e1 umo\u017e\u0148uje blokovat soubory cookie prvn\u00ed i t\u0159et\u00ed strany a vymazat mezipam\u011b\u0165 prohl\u00ed\u017ee\u010de. V \u010d\u00e1sti \u201eN\u00e1pov\u011bda\u201c v nab\u00eddce v\u011bt\u0161iny prohl\u00ed\u017ee\u010d\u016f najdete pokyny, jak zablokovat p\u0159ij\u00edm\u00e1n\u00ed nov\u00fdch soubor\u016f cookie, jak nastavit upozorn\u011bn\u00ed na nov\u00e9 soubory cookie, jak zak\u00e1zat st\u00e1vaj\u00edc\u00ed soubory cookie a jak vymazat mezipam\u011b\u0165 prohl\u00ed\u017ee\u010de. Dal\u0161\u00ed informace o souborech cookie a o tom, jak je zak\u00e1zat, najdete na str\u00e1nce <a href=\"https:\/\/www.allaboutcookies.org\/manage-cookies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> V\u0161e o souborech cookie<\/a>.<\/p>\n<p>Bez soubor\u016f cookie mo\u017en\u00e1 nebudete moci pln\u011b vyu\u017e\u00edvat obsah a funkce webu. Upozor\u0148ujeme, \u017ee odm\u00edtnut\u00ed soubor\u016f cookie neznamen\u00e1, \u017ee se v\u00e1m p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu p\u0159estanou zobrazovat reklamy. Pokud odm\u00edtnete personalizaci, budou se v\u00e1m na webu nad\u00e1le zobrazovat nepersonalizovan\u00e9 reklamy.<\/p>\n<p>P\u0159i zobrazov\u00e1n\u00ed personalizovan\u00fdch reklam web pomoc\u00ed souboru cookie shroma\u017e\u010fuje n\u00e1sleduj\u00edc\u00ed \u00fadaje:<\/p>\n<ul> <li>IP adresa<\/li> <li>Typ opera\u010dn\u00edho syst\u00e9mu<\/li> <li>Verze opera\u010dn\u00edho syst\u00e9mu<\/li> <li>Typ za\u0159\u00edzen\u00ed<\/li> <li>Jazyk webu<\/ li><li>Typ webov\u00e9ho prohl\u00ed\u017ee\u010de<\/li><li>E-mailov\u00e1 adresa (v hashovan\u00e9 podob\u011b)<\/li><\/ul>\n<p>Partne\u0159i spole\u010dnosti Mediavine (n\u00ed\u017ee uveden\u00e9 spole\u010dnosti, se kter\u00fdmi Mediavine sd\u00edl\u00ed \u00fadaje) mohou tyto \u00fadaje tak\u00e9 propojit s dal\u0161\u00edmi informacemi o koncov\u00e9m u\u017eivateli, kter\u00e9 sami nez\u00e1visle shrom\u00e1\u017edili, aby mohli zobrazovat c\u00edlen\u00e9 reklamy. Partne\u0159i spole\u010dnosti Mediavine mohou tak\u00e9 samostatn\u011b shroma\u017e\u010fovat \u00fadaje o koncov\u00fdch u\u017eivatel\u00edch z jin\u00fdch zdroj\u016f, nap\u0159\u00edklad pomoc\u00ed reklamn\u00edch identifik\u00e1tor\u016f nebo pixel\u016f, a propojovat je s \u00fadaji shrom\u00e1\u017ed\u011bn\u00fdmi od vydavatel\u016f zapojen\u00fdch do s\u00edt\u011b Mediavine, aby v\u00e1m mohli zobrazovat reklamy odpov\u00eddaj\u00edc\u00ed va\u0161im z\u00e1jm\u016fm na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, v r\u016fzn\u00fdch prohl\u00ed\u017ee\u010d\u00edch a aplikac\u00edch. Mezi tyto \u00fadaje pat\u0159\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed, informace o souborech cookie a za\u0159\u00edzen\u00ed, informace o interakc\u00edch u\u017eivatel\u016f s reklamami a weby, geoloka\u010dn\u00ed \u00fadaje, \u00fadaje o provozu a informace o zdroji, ze kter\u00e9ho n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el na konkr\u00e9tn\u00ed web. Partne\u0159i spole\u010dnosti Mediavine mohou tak\u00e9 vytv\u00e1\u0159et jedine\u010dn\u00e9 identifik\u00e1tory, kter\u00e9 slou\u017e\u00ed k rozd\u011blov\u00e1n\u00ed publika do skupin pro zobrazov\u00e1n\u00ed c\u00edlen\u00fdch reklam.<\/p>\n<p>Pokud chcete z\u00edskat dal\u0161\u00ed informace o tomto postupu a o mo\u017enostech, jak toto shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f povolit \u010di odm\u00edtnout, nav\u0161tivte <a href=\"https:\/\/thenai.org\/opt-out\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">str\u00e1nku Network Advertising Initiative pro odm\u00edtnut\u00ed c\u00edlen\u00e9 reklamy<\/a>. Dal\u0161\u00ed informace o reklam\u011b c\u00edlen\u00e9 podle z\u00e1jm\u016f najdete tak\u00e9 na <a href=\"http:\/\/optout.aboutads.info\/#\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">webu Digital Advertising Alliance<\/a> a na <a href=\"http:\/\/optout.networkadvertising.org\/#\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">webu Network Advertising Initiative<\/a>. Chcete-li odm\u00edtnout c\u00edlenou reklamu v mobiln\u00edch aplikac\u00edch, m\u016f\u017eete si st\u00e1hnout aplikaci AppChoices ze str\u00e1nky <a href=\"https:\/\/youradchoices.com\/appchoices\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aplikace AppChoices od Digital Advertising Alliance<\/a> nebo upravit p\u0159\u00edslu\u0161n\u00e1 nastaven\u00ed ve sv\u00e9m mobiln\u00edm za\u0159\u00edzen\u00ed.<\/p>\n<p>Podrobn\u00e9 informace o partnerech spole\u010dnosti Mediavine, \u00fadaj\u00edch, kter\u00e9 jednotliv\u00ed partne\u0159i shroma\u017e\u010fuj\u00ed, a jejich z\u00e1sad\u00e1ch shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a ochrany osobn\u00edch \u00fadaj\u016f najdete na str\u00e1nce <a href=\"https:\/\/www.mediavine.com\/ad-partners\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Partne\u0159i spole\u010dnosti Mediavine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programatick\u00e1 reklama Mediavine (verze 1.1) Tento web spolupracuje se spole\u010dnost\u00ed Mediavine, kter\u00e1 spravuje reklamy t\u0159et\u00edch stran zobrazovan\u00e9 na webu na z\u00e1klad\u011b va\u0161ich z\u00e1jm\u016f. Spole\u010dnost Mediavine p\u0159i va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b webu zobrazuje obsah a reklamy a m\u016f\u017ee p\u0159itom pou\u017e\u00edvat soubory cookie prvn\u00ed i t\u0159et\u00ed strany. Soubor cookie je mal\u00fd textov\u00fd soubor, kter\u00fd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"foodica_hide_title":false,"wpzoom_is_featured":false,"footnotes":""},"class_list":["post-196913","page","type-page","status-publish","hentry"],"acf":[],"memberpress":{"is_locked":false},"_links":{"self":[{"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/pages\/196913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/comments?post=196913"}],"version-history":[{"count":0,"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/pages\/196913\/revisions"}],"wp:attachment":[{"href":"https:\/\/marcwiner.com\/cs\/wp-json\/wp\/v2\/media?parent=196913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}